Creating a reel is tough. You weren't planning on putting these visuals together in the first place, but then a client calls- A client who wants to know your vibes in less than 3 minutes. So it's necessary.
This particular client was a LONG shot, but I wanted to be prepared. So within 24 hours I gathered my hard drives together and set out to work. I went to pinewood social with my dear friend Chris Cole of Everly fame. At 7pm I was optimistic. By 1am, I was like, screw this.
But then I hit a stride and worked till 7am and came up with something I could be proud of...
The name of the game here was to try and mix vastly different footage from a diversity of my work experience- humanitarian, documentary, conceptual, commercial, narrative, home video, etc. all into one encompassing vision, a collage piece that brings new meaning into old footage, all while maintaining a distinctive voice and tone. Check it-
With editing in particular, I believe that images and sounds must at least have the potential to communicate on the subconscious level. As an example, this piece could be interpreted as the following:
There was light, it rises and explodes (ORANGE). The creator fashions a world, sparks fly, the dust settles. But the world is a mix of violence. Dance intersects with war. The created try to snuff the orange light, ushering forth an age of melancholy built on rituals that communicate the loss (BLUE). As art comes through and the created begin to create themselves, the orange flickers again, the fireflies being conveyers of this truth. The light now comes forth willingly from the hands of the created and blends with the original creator, igniting the fusion, a harmony of colors... (RAINBOW). Reconciliation and ecstasy come forth, but the pain of separation is always looming, thus the compulsive desire to create remains in effort to reunite and commune with the original force.
Conveniently, this is actually what I believe about art in general.